I think it's more likely that Atlassian gives it away for free to it's client base .. groups like Linear are coming after them and tools like Loom make a material difference in getting quality work out the door. we use it for outward facing and training material, but the royal honey is when you can async-align on product initiates down to the pixel.

Figma on the other hand will have to sway towards Atlassian territory to add value to the other parts of the pipeline.. the dev mode has made it clear they are headed that way, on their own terms.