Exactly. This product is like a very, very early SoftGrid... which has been out for a few years now. It's now called Microsoft Application Virtualization (Softricity was purchased by Microsoft about 2 years ago).

This certainly isn't anything new -- software virtualization on Windows. VMWare has a s/w virt. product, so Does Altiris, and so does Citrix Xen. I suppose since these products are mainly enterprise focused, most people never even hear of them.