As a check against this, I looked for 42" computer monitors, which don't display ads. There are $600 4k 42" monitors in stock at CDW, for example. The same size 4k SmartTVs are about $300. So, yes... there appears to be about a 50% discount for TVs vs Computer Displays, part of which could be a subsidy, most of which I suspect is volume driving down the cost of production.