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Re:Samsung expected to report 80% profit plunge as losses mo... by thiago_fm on Tuesday October 10, 2023 @11:55AM (#37833788)
Check Celsius out, it contains less sugar, more caffeine, they've been growing +100% YoY($CELH). There's more space than you could imagine.
Re:Samsung expected to report 80% profit plunge as losses mo... by lotsofpulp on Tuesday October 10, 2023 @12:16PM (#37834086)
I don’t see why a startup would be indicative of potential profits in this space, especially a miniscule business where it is expected to grow 100% YoY.

Coca Cola and Pepsi each seem to have profits in the $5B to $10B range, which can be a proxy for how much profit there exists in the space because everyone else is much smaller.

Maybe if these energy drinks displace all of coffee and tea, but I would be surprised. How much more caffeine will (or should) consume?