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Re:Lessons from Bootstrapped Companies Founded by Software E... by benjaminwootton on Sunday October 08, 2023 @10:21PM (#37816294)
I don’t even think it’s expertise. Assuming you have a good and valuable product, sales and marketing is still just extremely hard.

You have to remember that 90% of the startup successes we hear about are VC funded, so can make a significant loss on sales and marketing. To fund it from cashflow makes the game even harder still.

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