Speaking of editing—oh my, are we going to do this parenthetical forever?

X isn't a brand, it's a foundation of our alphabet and used for many different things in society. So yes, we will do this likely until it's no longer used. Thank elon for that.

Perhaps the endpoint of this will mimic the moment Prince changed his name to a symbol and instead of using the symbol, media settled on calling him The Artist Fromerly Known As Prince, or TAFKAP.

So, Twitter is now X but when we tire of explaining away the inherent confusion of a single letter name, we'll converge on calling it TWFKAT.

When someone types "posted on X" in no way does anyone think someone posted something to a letter. They know it means X the social media platform formerly known as Twitter. So, really, there's no need to keep doing this parenthetical.

It's pretty common to see "posted on X" or "posted on XYZ" as a way of indicating interchangeability for the record.

I didn't know there was a rename. Hopefully they can keep up calling out the old name to let people know!

That isn't necessarily true, it takes a long time for everyone to know something.

It doesn't cost you much to glaze over the parenthetical but helps a lot for the couple of readers who won't understand.

Especially since Googling still doesn't work, here are the results in order: the Twitter handle, the film, the app (The X app is the trusted global digital town square for everyone. With X, you can: - Post content for the world to see and join public conversation), the movie a few times, the band, a bunch of pictures and finally Twitter is rebranding.

Note the handle and app don't mention Twitter except in an unhelpful way.

Pretty sure the actual one is the last link on the first page.

With the common usage of the letter X as a generic stand-in, it's like naming your company "anything", "*", or "_".