Re:Wired has removed "How Google Alters Search Queries" story
by granzymes on Saturday October 07, 2023 @01:56PM
(#37803957)
> It looks more like a search for kids clothing will get fuzzy matched with terms containing children, kidswear and apparel/outfit.
I think we are saying the same thing, but it’s important to emphasize that the fuzzy matching is for ads. If you've used Google’s ad tools before you know that “+kids +clothing” notation means ad keywords.
The organic results don’t change based on this keyword matching system. The query contained “kidswear” and the matched ad keywords were “kids” and “clothing”. Basically recognizing that kids wear is another way of saying kid’s clothing.
I think we are saying the same thing, but it’s important to emphasize that the fuzzy matching is for ads. If you've used Google’s ad tools before you know that “+kids +clothing” notation means ad keywords.
The organic results don’t change based on this keyword matching system. The query contained “kidswear” and the matched ad keywords were “kids” and “clothing”. Basically recognizing that kids wear is another way of saying kid’s clothing.
That’s what the article got so egregiously wrong.