I generally find that anyone expecting error-free perfection in any subjective field from an entire industry can be safely dismissed as a complete idiot. Intelligent people look at the processes that produce outcomes, not the outcomes.

(In this case, the process that produced the outcome was a former DDG employee mailing in an oped of incredibly questionable quality that criticized a DDG competitor, that was eventually pulled. Wired should probably read op-eds before publishing them.)