I went through a phase of following a lot of “indie hacker” people on Twitter when everyone was posting their growth numbers and other stats in public. It was fun to watch them try different things and experiment.

Then slowly, nearly all of them stopped. Some got jobs at big companies. Others quietly stopped posting after numbers flatlined or declined. This includes a lot of people whose projects were “Ramen profitable” and then showing huge month over month growth, which was supposed to be the start of something bigger.

A disappointing number of them have pivoted into personal brand building and selling courses. It’s a lot of “follow me/subscribe to my newsletter for more advice” which turns into “sign up now for an exclusive spot in my new course” after a half a year. It’s like a switch flips after a certain number of followers where they realize it’s going to be easier to sell courses/content than to build their project into a successful company.