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Re:The FTC Sues to Break Up Amazon over an Economy-Wide “Hid... by taeric on Wednesday October 04, 2023 @03:00PM (#37769967)
But that is a non-sequitur. Literally, in that that doesn't necessarily follow. We literally don't know why the buy box doesn't have it here and I could guess at a few other reasons. Most likely, I'd guess that the cheapest option not being Prime factors in to it more so than external offers being cheaper.
Re:The FTC Sues to Break Up Amazon over an Economy-Wide “Hid... by granzymes on Wednesday October 04, 2023 @03:12PM (#37770122)
You're right, shipping speed likely also factors into it in addition to cost (that's why I also mentioned the shipping speed). If Amazon can't deliver within its 2-day Prime guarantee it is less likely to promote the offer.

Of course, without access to Amazon's systems I can't say for sure why any individual listing is or is not promoted. I'm just making an educated guess based on what the FTC put in its complaint.

Re:The FTC Sues to Break Up Amazon over an Economy-Wide “Hid... by taeric on Wednesday October 04, 2023 @03:17PM (#37770205)
Totally fair, and I think this is the kind of thing they could/should make rules around having a good audit mechanism for regulators to check.