There was a significant BBM push that I recall last year[1]. I'd always heard great things about BBM, but it requires everyone to have a blackberry, no? That won't work in a diverse ecosystem; iPhone's Facetime is another example. These are standard features, not "killer" nor innovative features. Text messaging is the standard. Anything else can be had in an app (e.g. Kik Messenger [2]) that is at least cross platform.
[1] https://www.google.ca/search?q=blackberry+bbm+ads
[2] http://kik.com/
Re:Research In Motion is dead
by RandallBrown on Friday March 30, 2012 @01:15PM
(#3777007)
I've never understood why people like BBM. It's almost no different from texting except you need to have another number and both people need blackberries.
It's because you don't have to pay per-message, and there's groups.
i.e. cheap and fast.
Re:Research In Motion is dead
by toomuchtodo on Saturday March 31, 2012 @01:27AM
(#3779463)
Like iMessages (iPhone) and Google Voice/GroupMe (Android)?
Re:Research In Motion is dead
by RandallBrown on Saturday March 31, 2012 @03:47PM
(#3781328)
but don't you have to pay the blackberry monthly fee or something?
Groups are convenient I guess.
I feel that Blackberry could save themselves by targeting both those who love BBM, and those who want a simple, cheap phone. I think parents and kids would love to have a basic phone with a physical keyboard, BBM and a great new UI.