You can do all that and fail. It's true. That's how it works. But about the most pathetic thing to see is someone unsuccessful put down another person's success as just luck. You just know the guy saying it's luck is the excuse maker, the guy who would have succeeded if not for someone, the unaccepted genius misunderstood despite his mastery of comments about how Google always kills projects.

And the worst part of it all is that if you read this guy's blog post, you don't get a feeling of "Wow, he really just cracked it!". I got a feeling of "Bloody hell, mate! That's an absolutely tremendous amount of work." Not only did it not seem easy or lucky, but it felt like something I could never do myself. It's so hard, I originally shared it with a friend to show him how hard it is.

I do have to credit him with turning this into another content marketing journey, though. Clever ;)