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Re:Fairphone 5 review: The most uncompromising repairable ph... by AnthonyMouse on Tuesday October 03, 2023 @05:39PM (#37757930)
> I'm not doing it, I'm saying that the crowd that cares about iPhone brand image, cares about iPhone brand image.

The company obviously has a bit of a cult following, but the point is that there are crowds who would have no objection to any premium phone whether it be iOS or Android but would put you in the outgroup if you showed up with a flip phone or anything else that cost <$200. A repairable premium phone checks the box.

There are also crowds that want to see the Apple logo or they'll cast you out. Which makes it hard to argue that there is no market for a repairable phone from Apple -- because there are clearly people who would buy it.

> Apple's brand image is as a premium product, and Apple has been openly hostile to unauthorized repair for the stated reason that many aftermarket parts are of lower quality than OEM parts. Apple obviously doesn't want low quality refurbs floating around and diluting their brand image.

That is indeed their stated reason, and yet Toyota maintains one of the highest brand ratings for reliability even while anyone can have their Prius repaired at an independent shop with third party parts.

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