Yeah I think iOS has some level of granularity, like "time-sensitive" versus other notifications, but you can't disable marketing versus ride-related notifications in one predictable place (you have to hunt through the app's privacy settings, IIRC, to find at least some of them). I wish Apple would provide a per-app setting that controlled necessary versus unnecessary notifications.

The issue is that Uber marks all their stupid notifications as “time sensitive”, so it’s all-or-nothing with them.

Another abuse of the rules that would get any small developer banned from the app store with no ability to do a human appeal, while the giants are allowed to break as many rules as they want. (Except trying to dodge Apple's percentage take on in app purchases).