• Ads are eroding the experience. Focus on high impact inventory with fewer competing ads and alternatives to display. The goal is higher revenue and a better experience.

• Need to design beyond news. Give users indispensable tools for their daily routine and provide context beyond the news cycle.

• The site lacks a voice. You live in your community. Your site should look and sound local.

• Local news seems to be your core asset. Provide a local filter on everything. Allow passive and active customization for better relevance.

• The navigation and taxonomy are confusing. By housing everything, you showcase nothing. Decrease top navigation by increasing in-page navigation.