Re:Burning money on paid ads for a dev tool – what we've lea...
by ryandrake on Friday September 29, 2023 @12:16PM
(#37706372)
In general, I don't want to "discover" products, not at all times of the day, on every web site I visit, every radio and TV station I tune into, every billboard I pass.
Marketers have this notion that people are all merely 24/7 product-consumers, constantly on the lookout to discover new products to consume, and as long as their "message" reaches my brain, it's an unambiguously good thing for both parties.
When I'm browsing the web, or driving to work, or watching a show, or trying to complete some basic task around my life, I'm definitely not trying to discover your product. I wish marketers would stop assuming I am. If I want to look for an unknown product, I'll deliberately go out and do so. In that case, and only in that case, ads are welcome.
Marketers have this notion that people are all merely 24/7 product-consumers, constantly on the lookout to discover new products to consume, and as long as their "message" reaches my brain, it's an unambiguously good thing for both parties.
When I'm browsing the web, or driving to work, or watching a show, or trying to complete some basic task around my life, I'm definitely not trying to discover your product. I wish marketers would stop assuming I am. If I want to look for an unknown product, I'll deliberately go out and do so. In that case, and only in that case, ads are welcome.