Re:Burning money on paid ads for a dev tool – what we've lea...
by yunohn on Friday September 29, 2023 @07:16AM
(#37702040)
> If you ask how I first noticed that something exists, then yes, an ad
Yes, that’s the point of a “branding” ad campaign - to drive upper funnel interest in a company/product.
They can also use retargeting to show the same people “performance” ad campaigns, which are meant to drive a lower funnel conversion like a signup, purchase, or even a demo.
Depending on the product, you can even use an organic discussion about your product as marketing material to get people to see the interest others have in it. Or market a conference or dev day where they show off its capabilities.
There’s a lot of layers to marketing, it’s not as simple as HN makes it out to be.
Yes, that’s the point of a “branding” ad campaign - to drive upper funnel interest in a company/product.
They can also use retargeting to show the same people “performance” ad campaigns, which are meant to drive a lower funnel conversion like a signup, purchase, or even a demo.
Depending on the product, you can even use an organic discussion about your product as marketing material to get people to see the interest others have in it. Or market a conference or dev day where they show off its capabilities.
There’s a lot of layers to marketing, it’s not as simple as HN makes it out to be.