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Re:FTC Sues Amazon for Illegally Maintaining Monopoly Power by WalterBright on Tuesday September 26, 2023 @09:20PM (#37668476)
I neglected to mention that the mail order resellers demanded we provide them with product at 50% of the price we retailed it. So, if we lowered the retail price, we'd also have to lower the wholesale price.

Nobody was being stupid here. Or maybe I should say that one learns the ropes fast or goes bust.

Re:FTC Sues Amazon for Illegally Maintaining Monopoly Power by Guvante on Tuesday September 26, 2023 @10:18PM (#37669017)
I am pointing out that your example includes risk transference. Unless they also charged you for shipping, storage, and returns.

There is a difference between "let me buy from you and I need room to make a profit" and "you can sell through me but you bear all costs but I still want my profit".