My solopreneur story: zero to $45K/mo in 2 years

Re:My solopreneur story: zero to $45K/mo in 2 years by robomartin on Monday September 25, 2023 @08:33PM (#37652762)

> What should I read, watch or listen to in order to catch up on today's approach to selling, do you have some recommendations?

It really depends on where you are in this journey.

  Seth Godin
    Permission marketing
    Tribes: We need you to lead us
    All marketers are liars
    This is marketing
    Etc.
  
  Ries & Trout
    Positioning: The battle for your mind
    The 22 Immutable Laws of Marketing
    Etc.
  
  Scientific Advertising - Claude Hopkins

  https://www.foundingsales.com/
  
  The Little Red Book of Selling - Gitomer

Learning to use online channels, in my opinion, requires a lot of work. Companies like Google have useful material. Frankly, this subject is wide and deep. I got into it starting about twenty years ago.

Perhaps others can suggest books or courses/videos on best practices for online marketing and optimization that are more up to date.

I'll warn you that at some point in my journey I hated the fact that I had more business books by my bed than engineering books. It was frustrating until I reached what I call "cruise altitude" and had enough capabilities and understanding to do well.

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Re:My solopreneur story: zero to $45K/mo in 2 years by robomartin on Monday September 25, 2023 @11:54PM (#37654112)

I should add this. Approximately ten years ago I took a course related to selling on Amazon. Online marketing was covered in detail. The course is no-longer available or I would recommend it. However, it did cost over $5K. Which is to say: Don't be afraid to spend money to educate yourself on sales and marketing. If you are an entrepreneur, it is well worth the money. Sure, there will be some courses here and there that aren't great. That's just the way it is. Don't give up on learning just because you didn't find the perfect vehicle the on the first attempt.

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Re:My solopreneur story: zero to $45K/mo in 2 years by dakna on Tuesday September 26, 2023 @02:04PM (#37663357)

Thank you for the response and taking the time to list recommendations, much appreciated.

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