Not only "Alexa/Siri/Google Home" but Google Search [ALL] itself. Google was a pioneer in search engines adding a page ranking / graph layers as a meaning but technologies such as ChatGPT could add a real layer of meaning, at least improve current Google Search approach. The future of search seems more conversational and contextual.

BTW, I expect these technologies to be democratized and the training be in the hands of more people, if not everyone.