No comment on your larger point, but I fail to see any evidence that the 'language' is the problem, or that speaking in "fines" is a solution. In fact, I see quite the opposite - we've seen repeatedly that corporations treat fines as cost of business. Moreover it's not like data collection was ever outlawed, so I don't see the motivation to give up immediately and jump to a fining model. If anything, sanctioning things via fees could very well cement the practice in even more, and make it harder to outlaw entirely.