Aha. Couldn't help but scratch my own itch. I wonder if DDG has a deal with Google where they get a cut of the ad profit if they are mentioned as a `ref` in the doubleclick ad request.

:path: /pagead/viewthroughconversion/796001856/?random=1695374589838&cv=11&fst=1695374589838&bg=ffffff&guid=ON&async=1&gtm=45be39k0&u_w=2704&u_h=1756&url=https%3A%2F%2Fwww.geeksforgeeks.org%2Fc-plus-plus%2F &ref=https%3A%2F%2Fduckduckgo.com%2F. <<<< What does this do? &hn=www.googleadservices.com&frm=0&tiba=C%2B%2B%20Programming%20Language%20-%20GeeksforGeeks&auid=68284397.1695374483&data=event%3Dgtag.config&rfmt=3&fmt=4

Hence providing the same incentives to keep shitty sites like geeksforgeeks in the results.

I guess also geeksforgeeks is incentivized to report these references, so that search engines and other linking services will continue to show their links.

To reproduce: 1. Go to duckduckgo.com and do a search that will turn up a geekforgeeks website 2. click on the link 3. watch the network tab as requests are made to googleads.g.doubleclick.net and check the path.

Most other search engines train with a target of google or with some form of reward which is bootstrapped on google rankings. It makes Bing results implicitly have the same behavior as Google. DDG and others just use BingAPI so googles incentives pass on through.

That doesnt make much sense to me. Google's interests are not microsoft's or DDG's interests and to hold up Google as some sort of ground truth in what the optimal search results for a given query are is, as proven by Kagi, highly deluded and also quite subjective.

If true however, it does go to show that Google is really a monopolist in the search space as well... and to substantiate this claim would go a long way into proving that.