> This is a company, not a charity.

By this logic they should increase their prices to $1,000,000/mo. They are not a charity, right? Why would they sell it for a measly $10?

The point is, pricing is adjusted to maximise profitability. If lowering the price for a specific market increases your profitability, you would go for it. There is a sweet spot, but it is not the same for every customer. You need segmentation to fully utilise the potential.

Keep in mind that executing the searches has a cost for Kagi.

I remember I could see my usage which was about 700 searches per month and which costed ~8$ I think. My subscription was 10$ so 2$ would go to pay their devs and to R&D. So they can't really go lower then 10$ for specific markets.

Fair point, but their own estimate is about 300 searches for the average user. You are probably not an average user.