It's the sum of both - your textbook cohort of litigious profiteers, now with the perfect social trend excuse so they can redouble their efforts and mask the profiteering as social justice. Expect to see much more of this going forward.

I'm happy having thirsty lawyers act as part of society's enforcement against bad corporate behavior. It'd be better if the government did it first, but I'll take what I can get.

This. I'm against profiteering as much as the next guy, but even a broken clock is right twice a day. If they can curb these dubious practices, good for them.

Yeesh, it's sad how effective corporate propaganda is to see efforts to take companies to task for lying to consumers described this way.