Re:Google Says Digital Ad Budgets Are Shifting to Amazon
by jqpabc123 on Wednesday September 20, 2023 @08:09AM
(#37583198)
Yes, Amazon's share of ad revenue has been increasing for quite some time.
Why is this?
Short answer --- simple logic.
Ads on Amazon are within the "context" of actively seeking to make a purchase.
Personally ads from Google follow you everywhere you go on the internet --- often *after* you have made a purchase.
This privacy invading BS lacks any "context" and is counterproductive and generally more irritating and annoying than helpful. But lots of advertisers have been convinced it is the best way.
Why is this?
Short answer --- simple logic.
Ads on Amazon are within the "context" of actively seeking to make a purchase.
Personally ads from Google follow you everywhere you go on the internet --- often *after* you have made a purchase.
This privacy invading BS lacks any "context" and is counterproductive and generally more irritating and annoying than helpful. But lots of advertisers have been convinced it is the best way.