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A comment on Satya Nadella: “I want to use this tactically vs. GOOG/AAPL” (2022). Parent comment
As a first approximation, just think of the size of the destination audience:
- if it's a few people, the language will sound direct and casual
- if it's many thousands, millions (likely to include government, investors, customers) then it will sound formal, corporate, "PR"
Because we're more often likely to be in the 2nd category, we're used to hearing senior leaders sound like their words have been carefully edited.
But we shouldn't be surprised that when we get a glimpse of their comms in smaller settings, it sounds "just like us".
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As a first approximation, just think of the size of the destination audience:
- if it's a few people, the language will sound direct and casual
- if it's many thousands, millions (likely to include government, investors, customers) then it will sound formal, corporate, "PR"
Because we're more often likely to be in the 2nd category, we're used to hearing senior leaders sound like their words have been carefully edited.
But we shouldn't be surprised that when we get a glimpse of their comms in smaller settings, it sounds "just like us".