Re:Tyranny of the Marginal User: why software gets worse, no...
by wvenable on Thursday September 14, 2023 @10:17PM
(#37517439)
New branding isn't necessarily bad; it can make a new product seem fresh. Technical infrastructure, both hardware and software, can be reused. You don't have destroy one software product to make another.
Take this OkCupid example; they had their website model. They could have just created "OkCupid Nights" as a separate Tinder-like product reusing as much of their tech as possible.
Advertising, novel technical infrastructure, new branding, etc... all of this needs to be done for a new brand -- and then who knows if any one will come visit?
Or, you can just make whatever short-term changes to your existing successful product, juice the metric you're looking to juice, and (in theory) cashout before the long term repercussions take affect.