In the US, it is really hard to sell solar in a lot of places. This can be true even for houses where it would obviously be useful and even when incentives make it so obvious that anyone _should_ do it.

Companies minimize their sales cost by using the lowest cost, most effective salesmen that they can find and don't monitor them very much.

Perhaps unsurprisingly, the ones that you hear from the most are the ones that you almost certainly shouldn't do business with.

I feel like there should be some term for this kind of market, where the worst of the worst natural rise to the top for periods of time.