Gavin and I discussed McKinsey's article[0]. Having worked as a management consultant and marketer, he explained how metrics are often weaponized to appeal to executives. I suggested he write about it, leading to this post.

[0] https://www.mckinsey.com/industries/technology-media-and-tel...

I got fired up writing this one. Can’t stand the way McKinsey abuses DORA in that new report.