Definitely not, Apple cables (not just Lightning, the old Magsafe ones and laptop USB-C ones too) are the worst for crumbling under stress at the point they bend near the plug. That rubbery coating just seems somehow worse for it than anything I've seen made/sold by anyone else.

I noticed (I don't have one) the new Magsafe ones for the current MacBooks have changed to a braided fabric looking coating/sleeve instead.