The outcome distribution of a measurement is described by the Born rule, the collapse postulate on the other hand tells us that the wave function will change to the actually measured state. Related but not the same.
For the state |0> + |1> (unnormalized) the Born rule tells us that a measurement will yield |0> or |1> with 50 % probability each. The collapse postulate tells us that the state will change from |0> + |1> to either |0> or |1> depending on the measurement outcome.
This change is non-unitary and therefore incompatible with the Schrödinger equation which tells us that quantum systems evolve unitarily. If you want, consider the combined quantum system of the system under investigation and the measurement device, why should that system not evolve unitarily?
Born rule is also a postulate.
> This change is non-unitary and therefore incompatible with the Schrödinger equation
Yes that's why unitary evolution has a separate postulate
> If you want, consider the combined quantum system of the system under investigation and the measurement device, why should that system not evolve unitarily?
Well, because that's the postulate
> Without explaining more precisely when I should use unitary evolution and when I should collapse the wave function, the Schrödinger equation together with wave function collapse are at the very least an incomplete and maybe even an inconsistent theory. I don't think that QM postulates are incomplete, you just take the set of things that constitute a measurement as a premise.
Let's put it this way, we have never designed an experiment where this has been an issue. So long as we define which part is the measurement beforehand, QM always predicts the results we measure. Usually it will be a photodiode or something of the sort. If QM were incomplete or inconsistent, surely we would be able to find contradictory experimental results?
To summarise, the 5 basic postulates of quantum mechanics, which contains unitary evolution and non-unity measurement collapse, form a microscopic theory which no experiment has ever been able to contradict.