> We can banter back and forth about morals and time and effort, but what this argument (or dcurtis' plight) really comes down to is ego. That's fine. Everyone likes to have their time under the spotlight, but that's what this is all about. Exclusivity? Invites? A list of high-profile people to show off on the front page (not needed at all, btw)? "You're welcome" strewn on the footer? Yep, you're in ego territory.

- Exactly. Ego drives so much of human behaviour in everything we do, it's just sad.