Rather, if the authorities were to do anything, they would regulate to redress the imbalance and give back power to users to control how corporations use their data. There is no voluntary solution as it is, and the state says it exists to protect our rights.

I might even be so bold to say it is necessary because advertising is a mental health problem.

Additionally, the monopoly is enforced because of the manipulative brand recognition. Chrome = Google = The Internet in many people’s heads. It is difficult to break this hold without intervention, but if it could be done that would be great.