For the people building the product, suggestion boxes don’t hit the same way as actually using it. I think the employee driver badge is super corporate but also a good move if you want to improve the product. At Microsoft this was called dogfooding, and for pre-release software it was painful, but an important part of the culture.

I notice this all the time with software. I tend to keep hardware for 5-8 years, and by the end of that window, apps and websites start feeling sluggish. Of course they do: all the devs have modern hardware and don’t notice how crappy the experience is on old hardware. You can tell them, but they don’t feel the pain and their empathy is limited by how much it actually impacts the bottom line.