It's very plausible journalists (including university PR teams) care more about social elitism than the archaeologists which is why it's the HN headline. The archaeologist is just using the only evidence they have which is some pipes, a cemetery, and few remaining structures to extrapolate about the community.
Anyway, with this specific article social stratification is one of those things with little ability to extract a narrative from a single data point, but whose importance emerges when collated with others. And it does sound a bit editorialized for modern narratives, but that's probably not intended by the researchers.
That's why finding their garbage or where they emptied their latrines is often more insightful than finding yet another written record.
Have a look at very old newspapers or magazines. It's almost irrelevant today who won the latest elections or what scandal happened to whom; the old ads are typically the most fascinating part.
Similarly, we have a treasure trove of old clay tablets with complaints, mundane contracts, letters by normal people etc. See https://en.wikipedia.org/wiki/Complaint_tablet_to_Ea-n%C4%81...
Those are much better at shining a light on how people lived, then the typical drivel about 'important' events we get in most early writing.
Generally, archaeology is interested in knowing information about past societies.
The fact that construction and some planning took place seems to just be evidence that some planning and construction took place.