(responding to a deleted comment)

Plenty of these comments are about NSO. And that's fine! But trying to catch every blackhat won't solve our security problems. Ultimately, the only solution to these security holes is more secure software, and the only way to get that is to pressure Apple. The main question should be how come 'secure' Apple software keeps having 0-click exploits.

Pressuring Microsoft led them to adopt a much more secure culture compared to what happened previously. Apple shouldn't be exempt from the same pressure.

To be fair, when I made my post I had to go through 3 pages of threads to verify there was indeed, at that moment, very little discussion about NSO, and mostly discussion about remedies and how bad apple is handling imessage. But I'm glad that enough other people seem to care. :)