This seems bizarre to me, as this isn't astroturfing at all - it's a marketing post on the official company blog! There's no suggestion whatsoever that this is coming from raw grassroots enthusiasm. This is clearly marketing content directly from the business itself.

To be clear, that's fine! This is definitely interesting content, and companies with genuinely interesting things to share should share them directly, that's great. I can't speak for the wikipedia behaviour, but I think complaining about this post is unreasonable.