Are comments really the best place to hash this out?

Why not just flag and move on.

People don't need to disclose who they are when submitting things to HN.

Hell, I used to have a pretty comprehensive bio, until I replaced it with an icloud relay email because random internet people would look me up outside HN and try to dig up stuff to use as ammo in response to comments I posted that they disagreed with.

HN can be a nasty place. I don't fault anyone for hiding their identity.

> People don't need to disclose who they are when submitting things to HN.

Companies aren't people. That's one of those things I just don't subscribe to. If you are the CEO of a company and you are engaging in what can only be termed as marketing activities, effectively advertising your company I think you should be up front about that. Otherwise you can no longer see the difference between organic interest in a technology and marketing push, which are two entirely different things.

Maybe I’m not appreciating your viewpoint because the article nor the comments seem overtly self-promoting to me.

I would agree with you if it was a garbage press release with low quality fake comments.

Maybe there’s some niche politics that I’m unaware of in the LoRa space that is triggering.

> Maybe I’m not appreciating your viewpoint because the article nor the comments seem overtly self-promoting to me.

And maybe I'm over protective of HN.

> I would agree with you if it was a garbage press release with low quality fake comments.

You mean like the one where the CEO (then still anonymously) tried to devalue a point made by a commenter here:

https://news.ycombinator.com/item?id=37416457

> Maybe there’s some niche politics that I’m unaware of in the LoRa space that is triggering.

Not that I'm aware of, but their WP talk page is pretty clear about them abusing WP for marketing purposes and that doesn't give them the benefit of the doubt with me when interacting with HN in this way, besides that the initial votes were so fast that I doubt that it was organic. But when dang wakes up I'm sure he'll be able to rule that out or confirm it. For all I know it is all legit but it certainly looked weird. Also note how the CTO nicely disclosed who he was but the CEO did not well after joining the thread until prompted to do so. Which makes me suspect this is a bit more organized than it may seem at first glance, but then again, that's not my call to make.

If he had used another "anonymous" name I might've agree that it could border astro-turfing but if your handled matches your last-name it's probably more of an over-eager CEO that thinks the world revolves around his ideas and interests (Being the company at the moment), so I'd rather put it in the spammy-behaviour box (But that seems accepted to a certain extent here still for obvious reasons).