Re:Paul Graham, the Commons, and How Google Stopped Being Go...
by yew on Thursday March 22, 2012 @03:48PM
(#3741574)
Personalized searches also render it difficult to gauge how 'pizza' relates to other data in the public (sub)conscious. Google results used to (and still do, to a certain extent) provide a very good picture of the semantic structure of the Internet, if you knew how to read them.
I might search for pizza in order to find a place to order it from. Or I might become curious, and search for pizza to learn about its origins and history. A personalized search would only answer the first option.