Huge. Gobs of opportunity. One failing of Flexport is it's trying to tackle too much at once. There's a lot of depth to each of the steps and you could build a very solid business out of automating many of them. I seriously looked at a few things in the compliance space and I still think there's a huge opportunity. Sales in the space is generally very difficult as decision makers are slow moving and conservative. But the opportunity to provide value in many places is real. I'd focus more on the supply chain guys at the big CPG companies vs the forwarders if I were to do it again.

What am I doing now? Seems like the same thing everyone else is - Working at BigCo for more money and less stress :). Not looking to change at the moment but urge folks to look into the space for sure. It's a lot of fun and very gratifying. Pure software is more boring in comparison.

Honestly, I think if someone could get really really good at one niche aspect of the problem and not do it in some obscure stack that's hard to integrate with a bog-standard early-2000s-at-best tech stack, they'd be snapped up in a heartbeat by one of the major players still trying to migrate.

Because I can name at least two times that's happened. The big guys' main concern is being able to keep a unified view of who's shipping what, where, and to whom worldwide. They don't own planes, ships or trucks, so their rep rests on stuff delivered on time to the right place and always knowing where it is.

Two mistakes here in your thinking:

- The 2000s stack, honestly doesn't exist anymore. And where it does, it does so for reasons no start-up can work around. this is the field of specialist consultants.

- Doing only one thing really good is not enough anymore in that field. not even close. And the bar for good is already so much higher than seem to appreciate.