“Artificial” usually isn’t a positive thing when the word comes up. We’re often told to avoid artificial sweeteners, artificially hydrogenated oils, artificially enhanced flavors, artificial dyes and colorants… and that’s just in food and beverage, and totally ignoring the luxury image of natural hardwood instead of wood veneer, natural glass/crystal instead of plastic.

Diamonds are just about the only thing I can think of where artificial and natural are encouraged to be seen as equals. I’m sure some people have a naturalist/spiritual angle, but I’d bet most are simply applying the wisdom of so many other shopping areas to this one.