A tale from an usability consultant I know. They were running usability tests on a web app by a big corporation using normal end users.

The user stopped and asked "What does 'Beta' mean?".

"What do you think it means?", asked the consultant.

"Well, does it mean they think they're 'better' than everyone else?"

Unfortunately, as the article points out, it actually means it's more buggy than the rivals products