My guess is that it's only going to get worse as each streaming service builds up their exclusive library.

As prices and interest rates go up, people will become more concerned about getting value for their money. Having 5 different streaming services will be an increasingly difficult sell.

> "viewership is a lot lower than people think and much less correlated with show quality"

That doesn't surprise me. Many are probably just turning on the TV due old habits, and keep it on in the background while staring at their phones.