The beef industry is an enormous producer of greenhouse gases, both directly and indirectly. They manipulate the government to make their product cheaper, and they manipulate their customers to consume more than is healthy for them.

We should absolutely fight their government abuses, but we can also push back at the consumer level. It's bad for them personally, as well as for the environment.

Even at best that would only fix a tiny fraction of the problem, and we do need to push at the corporate level. But unlike the stupid straw thing, reducing meat consumption really does have environmental benefits.