It's not even a prank. It's a couple of half-educated, drunken frat-boys who wanted to throw a frat party disguised as a hack-a-thon. For it to be a prank, there would have to be a punchline.

Had they hired a bunch of Chippendale's dancers to serve booze (because alcohol does wonders for your productivity) and big hairy bikers to give massages (as opposed to the girls in tight t-shirts they no doubt retained for the event,) would be a prank.