I want to propose a way it can be both money and ideology.

Let’s say you were the governor of a very large state. You have a ton of influence if not sold discredtion on how your state’s $500 billion pension fund is invested. You are an ideologue puppet put in place by people desperately trying to reset the world in their image.

Now… let’s the banks and companies don’t care about your cause - but you have disproportionate sway over them. It can be about money if that is your leverage.