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Re:Without ads, Android apps could be more than twice as pow... by andybak on Tuesday March 20, 2012 @01:46PM (#3730527)
Someone on Reddit bothered to read the actual paper and found the following:

4.4 Accounting for High Rate Components The FSM power model does not cover RAM and Organic LED screen (OLED) since these components are accessed at much higher rates (and hence called high rate components) resulting in high overheads in event based modeling. [...] we leave RAM/OLED accounting as future work.

If I'm understanding that correctly it's a rather big factor to decide to casually ignore.

source: http://www.reddit.com/r/technology/comments/r39lz/free_apps_...

Re:Without ads, Android apps could be more than twice as pow... by jeremiak on Wednesday March 21, 2012 @02:44AM (#3733391)
Coming from a mobile ad network myself, we read the paper and there are a few points we'd like to make. Mainly that the study only tested the first 33 seconds of the app launching, which is the shortest session time I can think of, especially for a chess game...

Read the rest: http://www.inmobi.com/devblog/2012/03/21/battery-usage-of-mo...