Bob is average. Bob pays $100 in carbon tax and then gets a check for $100. He doesn't have any more or less money to spend than he did before. He is able to continue his existing behavior and make no change whatsoever, if he wants.
But now he has the incentive to make a change. Because if he installs electric heat pumps instead of heating his house with oil, now he is only paying $50 in carbon tax but still gets a check for $100. If he can get the heat pumps installed for a monthly payment of less than $50, that's what he's going to do. And that's the goal.
Bob needs a new furnace. Heat pumps are more efficient and save on energy costs, but also cost more up front than a new furnace. That basically evens out, so maybe right now the heat pumps still cost $5/month more than the furnace, at least in the short term. Until the cost of operating the furnace goes up $50/month because of the carbon tax, in which case he wants to immediately save $45/month.
And Bob is average. Alice is a heavy user. She has a big old house that she likes to keep at 90 degrees all winter, so the carbon tax would increase her heating bill by $500/month, which she can save by switching to heat pumps and installing solar panels on her roof. So she's going to do that right away.
Perhaps I'm missing something, but I don't understand how taxing and redistributing the money does anything besides shifts the consumer power a bit???
I mean, wouldn't a better solution just be to have a carbox tax and then destroy the taxed money?