Twitter's 'X' name change has led to a decrease in App Store downloads

Re:Twitter's 'X' name change has led to a decrease in App St... by lwansbrough on Sunday August 27, 2023 @04:01PM (#37286102)

I suspect the change in icon colour, logo and name is also breaking usage habits that have been built up over the last decade and a half.

I find myself staring at my home screen sometimes, unable to remember what app I wanted to open (Twitter) and not seeing the visual queue I need to remember.

[ Parent | on HN ]

Re:Twitter's 'X' name change has led to a decrease in App St... by 3cats-in-a-coat on Monday August 28, 2023 @05:00AM (#37291497)

Indeed. You change a bad brand when things are going better. You don’t change a good brand when things are going worse. This was the worst time.

In my mind Twitter is the app for short news, insights, celebs quips, links, and fun exchanges.

In my mind X is the app I click to check if Elon Musk did something stupid in between mountains of bot crypto and onlyfans scams, negative polarized mass of morons shouting at each other and trying to farm engagement for money.

[ Parent | on HN ]