I think a smart company plans for what they see the future as holding, as opposed to optimizing for what maximizing gains in the short term. And text generation programs seem to be following near to the exact same path as image generation programs did after DALL-E.

So in the future we're probably not going to see any single centralized player, but rather a wide decentralization with many options. It seems in this future, providing a 'decentralization ready' to go package that people can use and deploy for all sorts of things is far smarter than blowing through billions of dollars (and goodwill) desperately trying to become a centralized behemoth when you have no moat, no network effect, and perhaps a temporary technical advantage at best.

And while OpenAI has blown through a bunch of good will going from Open-ForSociety-AI to Closed-ForProfit-AI, Facebook has simultaneously gained a bunch of good will. What this translates to is really difficult to even imagine, but it's certainly desirable. And really I think this intangible of good will is something many modern corporations don't give enough value to, and it's hurting them - catching more flies with honey than vinegar, and all that.